(Flash6 is required)

This Advertisement for the new Honda Accord was
shot in real time with no CGI involved in the sequence. It required 606 takes
and cost $6 million to shoot and took
3 months to complete.



The equipment was so precisely set up
that the crew literally had to tip toe around the set for fear of disturbing
things, which led to some unexpected problems. "As the day went on, the studio
would get hotter," says Steiner. "It meant that the wood would expand and the cog
or exhaust that spins around would move slightly faster." These tiny changes
made big differences to the precision set-up of the equipment......>




.....The sequence where the tires roll up a slope looks particularly
impressive but is very simple. Steiner says that there is a weight in each
tire and when the tire is knocked, the weight is displaced and in an attempt
to rebalance itself, the tire rolls up the slope



Credits:

Director: Antoine Bardou-Jacquet

Production Company: Partizan Midi Minuit


Agency: Wieden & Kennedy

Agency Producer: Rob Steiner

Agency Creatives: Matt Gooden & Ben Walker

Post Production: The Mill

Producer: Fi Kilroe


Flame: Barnsley

Flame Assistant: Dave Birkill



Just to cover our behinds...SteelCitysFinest had absolutely
nothing to do with the production of this ad. We just thought it was cool.